The internet dominates much of most people’s lives today. It is possible to perform many tasks across the digital world, including selling products and services. To boost these sales, there are some digital marketing tips.
Digital marketing is the set of strategies related to the promotion of products and services in the digital environment. It is different from traditional marketing because it uses several different virtual channels, such as advertisements, sponsored posts, and social networks.
Digital marketing has brought innovation to the traditional model of doing business. With it, companies and consumers become closer and it is possible to communicate with the right audience in a way that they will understand.
However, first of all, it is necessary to know the strategies to achieve an effective result and help in decision making.
This way, in addition to acting to get new sales, your company will be prepared to create a more targeted communication with your customer in the after-sales. A CRM, for example, is a tool to manage the relationship with your customers. Through it, you can gain insights that foster your marketing strategy.
Just publishing an image of your product on your social network, without planning is not enough to attract the public, and ultimately, sales will not happen.
To make the best possible use of each of these means, we have brought in this text 5 digital marketing tips for you to start applying in your business right now! To know, just follow the reading.
1 – Identify the customer persona
The persona is the ideal customer for your product or service. It is a more detailed semi-fictional representation than the target audience and takes into account physical, behavioral and psychological characteristics.
In other words, the persona is based on real data about the behavior and demographic characteristics of your potential customers, such as gender, age, social class, geolocation. It also presents your motivations, goals, challenges, etc.
By identifying the persona of your enterprise, you gain more tools to think about personalized marketing strategies, focused on a specific type of customer and more targeted.
In addition, the persona also provides inputs to create a better relationship with the client, understanding what he seeks, his way of thinking, speaking, and acting.
A large number of offers on the internet makes business segmentation increasingly necessary, as it is essential to ensure that the product offered is ahead of the competition.
Through the persona, this differentiation is more guaranteed, as it helps you to identify potential consumers and create more personalized solutions to supply this user’s pain.
2 – Conduct research for the right keywords
Keywords are terms or phrases that summarize the main point of a subject. In digital marketing, they are used as the basis for websites and blog posts.
There are two main types of keywords: short tail and long tail.
Short tail keywords are more comprehensive terms, with one or two words, which are usually more searched, and generate good traffic to the site, although the conversion rates are not usually so high.
Long-tail keywords are more specific terms, with more than two words. Its use indicates a more engaged audience, that is, the chances of conversion are greater.
Using keywords of both types ensures that your content reaches the persona that the company has defined faster.
There are tools that provide the search volume for terms searched, such as:
- Google Keyword Planner;
Using these tools can be a smart bet to identify high-impact keyword opportunities and maximize your chances of conversion.
3 – Create relevant content
There is no point in attracting clicks if the content on your website or blog is not relevant enough to keep the audience interested, right?
With the persona defined and the high search volume keywords identified, try to produce content that adds to the needs and interests of those who access your brand.
The main point of all products and services is problem-solving. Thus, seek to bring alternatives to the main pains that the public has. Even better if your product is able to supply them.
Relevant content helps not only to ensure traffic to your site but mainly, to build an image of the authority of your company for the segment before Google and people. In the long run, this results in conversions and building a loyal audience.
Called content marketing, this is a powerful strategy for producing relevant content without directly promoting the brand.
With content marketing, the company helps its audience to solve their problems and teaches the user about the subject until reaching a purchase stage.
4 – Invest in social media marketing
Currently, even brands that don’t offer digital services are investing in social networks.
The networks have become a real communication channel closer between the customer and the brand. It is the representation of the company in more intimate and private environments.
Through them, it is possible to make offers, answer questions and criticisms, and promote websites and other content relevant to the enterprise.
In addition, the networks enable the humanization of the brand due to its proximity to the public. For this reason, it is essential to communicate on an equal basis and maintain a language similar to that of your persona (s).
A brand presence in social networks is also present in the memory of its consumers. This media allows the interaction between company and customer, and also gives the opportunity for the brand to get to know its audience more deeply.
5- Implement SEO techniques
Search Engine Optimization or Optimization for Search Engine is a set of techniques that improve the positioning of the contents of a website in search engines like Google, Yahoo, Bing, etc.
For example, when we search for a particular word on Google, it is the SEO techniques embedded in your content that determine its appearance at the top of search results.
The techniques are separated into on-page and off-page.
On-page SEO is actions that can be performed on the page of your business website to make it suitable for the user experience.
Responsive design, relevant content, and use of keywords are part of on-page SEO.
Off-page SEO are actions in the website code that necessarily need the action of a programmer. This front is composed of improvements in loading time, changes to page data, among others.
Together, these two techniques guarantee a good ranking in the search engines, and when well designed and used, they help in positioning your website.
Rising digital marketing
Digital marketing is booming. New strategies and technologies emerge frequently, after all, the world is increasingly connected.
It is up to the entrepreneur to keep up to date to increase the relevance of his brand more and more.
Knowing your target audience to understand which digital channels they are on is a part of successful planning to define which digital marketing strategies they will use.
Currently, conventional advertising alone is not enough. It is necessary to use the internet as a tool for dissemination and conversion. If this is done, it guarantees more customers with less investment.