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Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style

It is quite possible that moodboard is an unknown term for those who are not in the design area but it is quite useful for those who want to carry out any type of digital design project. moodboard assists in Organizing it and turning that inspiration into a more cohesive base for creating a design that wows clients and users is an entirely different beast.

That is, a moodboard is indispensable for those who wish to carry out a high-quality, professional project that stands out from its competition.

Interesting, isn’t it ?! How about knowing a little more about moodboard and understanding what are the benefits it can bring to your digital marketing project?

  • What is moodboard?
  • What are the benefits of the moodboard?
  • How to make a moodboard
  • Useful tools for moodboard
  • Apply the moodboard in practice

What is moodboard?

Also known as a temperament board, moodboard is the digital layout in which several visual aids are used to clearly define the design essence of a brand or company. Colors, fonts to texture, icons, photos, videos, illustrations, and other resources are included to define the design language for a project. style more broadly, from

This way, it is easier for everyone involved to generate insights or produce new pieces.

Despite being a tool most used in interior design or fashion projects, understanding what moodboard is also essential for digital marketing projects. Just think, for example, how it would facilitate your creation of landing pages, email marketing, or even entire websites.

What are the benefits of the moodboard?

To truly understand what a moodboard is, you need to understand its utility and benefits. In this way, it is easier to understand the meaning of making a moodboard.

As we have seen, the moodboard is a resource capable of clearly defining the style of a project and all the visual appeals that underlie it. Thus, it becomes possible to draw a very clear line of identity for the development of parts and actions.

When well defined, the moodboard contributes to the team’s synergy, avoiding extremely divergent ideas and thereby improving productivity and efficiency throughout the project.

In addition to all this, the moodboard will also ensure that all your marketing assets truly convey the value of your brand or company, establishing a more solid communication with the public.

How to make a moodboard?

Understanding how to make a moodboard is no big mystery, just pay attention to details and good knowledge of your product, market segment and audience.

Identify the style of your company or brand

The first step is always the most difficult, they say, and when creating your moodboard it is also the most decisive. After all, here you need to define the soul of your brand or company.

Identify the common visual characteristics of your segment and its particularities. From there, you have a much clearer vision of what your style is.

All of this may already be previously defined in the visual identity of your project so that the moodboard only functions as one more feature of that identity.

Colors and textures

Two other important points for creating the panel are the colors and textures that must be worked on in the project in order to reflect the essence of it.

In this case, it is very important to have good graphic design professionals in your team, someone who has mastery over the way that colors and textures influence the public.

Again, this may already be better defined in the visual identity, but here on the moodboard, other resources will be used to make this definition even clearer.

Fonts and illustrations

It is also very important that your moodboard must include the fonts and styles of illustration that will be applied in the project.

That way, the whole team will be able to let their imagination work freely, but without any loose ends or anything that escapes the defined style.

Useful tools

There are several useful tools for creating the moodboard, many of them available completely free of charge on most devices.

The good practice here is that, no matter what tool it has been made with, the moodboard must be easily accessible and viewed by the entire team involved in the project, so that it can always be consulted.


A traditional tool for designers, Photoshop is software that can make it a lot easier to create your moodboard from internet images and graphics.


Also well known, Canva is a design platform that allows the creation of all kinds of design pieces, even in its free version.


Pinterest is a social network dedicated to the sharing of various types of images, from simple pictures to more elaborate designs, and can be an excellent inpiration for creating the mood board.

Physical resources

Not only does the designer live on digital platforms, but it is also possible to create his moodboard on the good old paintings, slates or walls. The advantage here is that everyone can see and touch it at any time.

Apply the moodboard in practice

Here in this article, we saw that how moodboard works and how a moodboard is capable of translating the essence of a brand or company and facilitate the design of overall branding.

To create a moodboard, it is important to pay attention to the style and idea you want to demonstrate through colors, textures, fonts and images. In this sense, there are several online tools are available that can contribute to design a moodboard, but don’t forget the importance of the support of an experienced professional.