Have you ever struggled to keep up with all the demands of marketing your business? For businesses, marketing can be overwhelming and time-consuming. With so many different channels and tactics to manage, it’s no wonder why marketing automation tools has become an increasingly popular solution for busy entrepreneurs.
By using marketing automation tools, you can streamline your marketing efforts, save time, and even increase the effectiveness of your campaigns. You can automate email marketing, social media posting, lead generation, and more tasks with the right tools.
But with so many options available, you need clarification about which marketing automation tools are right for your business. This article will help you explore the 12 best marketing automation tools for 2023.
These tools can help experienced marketers and beginners take your marketing to the next stage and meet their goals faster.
Table of Contents
What is Marketing Automation?
Marketing automation refers to the use of software that automates repetitive marketing tasks. It allows businesses to streamline their marketing processes, improve efficiency, and achieve significant results. For instance, you can automate email campaigns, lead scoring, sales lead rotation, and more with marketing automation.
It can benefit your business by increasing efficiency and allowing you more time to work on high-priority projects. Collecting valuable data can create more personalised campaigns and increase conversion rates. In addition, machine learning and deep learning algorithms automate data analysis, making it easier for marketers to identify critical insights. Overall, marketing automation is essential for businesses looking to optimise their marketing strategies and achieve success.
Why is There a Need for Marketing Automation Tools?
Marketing automation helps businesses improve their marketing efforts and achieve their goals faster. By providing time-saving solutions, improving efficiency, offering personalisation, and valuable data insights, companies can optimise their marketing efforts for even better results. :
- Automates repetitive tasks, including sending emails, updating customer data, and scoring leads. The tool frees up time for marketers to focus on more critical tasks, such as creating new campaigns and analysing data.
- Streamlines workflows and automates tasks to reduce errors and increase productivity, leading to efficient marketing operations and better results.
- Provides personalised experiences to the customers, which can improve engagement and increase conversion rates. Businesses can use customer data to create targeted campaigns to offer a more tailored experience for their customers.
- Provides valuable data insights into customer behaviour, preferences, and trends. Make informed about marketing campaigns and its improvement.
- Tracks marketing campaigns’ success in real-time and analyses open email, click-through, and lead conversion rates to identify the most effective campaigns.
- Marketers can use data from analytics and reporting to refine their marketing strategies and adjust campaigns for higher conversion rates and better ROI.
- The tool aligns sales and marketing teams by sharing customer data and providing tools for collaboration. It can lead to more effective communication and better overall results.
- Automates tasks and improves efficiency, which leads to cost savings for businesses. Businesses can allocate resources more effectively and achieve better results with a lower budget by reducing the time and resources needed for marketing campaigns.
Further, we have curated a list of the best marketing automation tools to help you sort marketing campaigns.
12 Best Marketing Automation Tools
‘Around 56% of the digital marketers use marketing automation tools for their businesses, and the numbers continue to grow’.
1. HubSpot – Best Marketing Automation Tool
All-in-one inbound marketing, sales, and service platform with a user-friendly interface.
HubSpot is one of the most powerful marketing automation tools emphasising inbound marketing, content, and search marketing activities. Besides this, it offers tools such as Marketing, Sales, and support hubs allowing teams to work collaboratively. In addition, it provides a combined platform for having all your data and growth activities.
2. Marketo – Top Rated Marketing Automation Platform
Robust marketing automation platform with advanced lead scoring and nurturing features.
Marketo offers a complete tool kit for marketers to develop winning leads and account-based marketing automation, including acquisition to advocacy. It gives an all-in-one solution for businesses looking for automation, leader development, content creation, and account-based marketing. In addition, it helps marketers connect with their customers and retain them for longer time-saving efforts and resources.
3. Pardot by Salesforce
Powerful B2B marketing automation platform with lead scoring, nurturing, and ROI reporting features.
Pardot by Salesforce (now known as Salesforce Marketing Cloud Account Engagement) is a Salesforce-powered marketing automation tool that helps boost business growth with marketing and sales alignment. It enables users to create personalised emails and landing pages, trigger various actions, and measure ROI using data-driven insights. In addition, it facilitates seamless lead transfers and aligns sales and marketing on critical accounts through account-based scoring and ABM analytics.
All-in-one marketing automation platform with advanced email marketing, CRM, and messaging features.
ActiveCampaign lets you make your brand distinctive and derive tremendous growth. It provides an integrated platform for email marketing, marketing automation, and business CRM. It is a powerful yet flexible automation tool for new-age marketers. Compared to other automation software, this tool requires advanced technical capabilities and efficient time and effort to learn and get a hold of this fantastic utility.
Comprehensive marketing automation platform with powerful lead generation and nurturing features.
SharpSpring is a powerful marketing automation tool that revolutionises your email marketing strategies. Say goodbye to outdated and dull mass email marketing techniques and upgrade to intelligent, efficient, automated campaigns that respond to user behaviour. It provides detailed analytics for each interaction and can send the perfect message at the right time, complete with real-time notifications.
6. Oracle Eloqua
Enterprise-grade marketing automation platform with advanced reporting and analytics features.
Oracle Eloqua automation tool is a versatile and all-encompassing B2B marketing automation tool. It supports up to 700 integrations and works seamlessly with other marketing tools, making the marketing process more personalised and streamlined. With its advanced lead scoring, campaign design, real-time firmographic data, and integrated sales tools, Eloqua is a top-of-the-line solution for managing cross-channel B2B marketing campaigns and nurturing leads throughout the buying process.
Small business marketing automation platform with CRM, sales, and email marketing features.
Keap (formerly known as Infusionsoft) is a robust Marketing Automation Tool designed for small businesses and entrepreneurs, offering email marketing, CRM, e-commerce, and more. With its automation capabilities, Keap provides all the essential tools to manage and grow an online business. In addition, its reporting feature enables users to gain crucial insights into their marketing campaigns’ performance, making it a go-to option for companies looking to grow bigger.
E-commerce marketing automation platform with powerful automation and personalisation features.
A drip marketing automation tool is ideal for e-commerce marketing automation. It allows for customising targeted email communications, enabling marketers to send the right message to the right customer segment. With an open platform, this tool can integrate with any marketing strategy. Marketers can also adjust the number and frequency of emails sent, making it a valuable tool for maximising customer engagement.
All-in-one marketing platform with email marketing, SMS, CRM, and automation features.
SendinBlue is a digital marketing platform that provides small to midsize businesses with a consolidated hub of sales and marketing tools. With intuitive features like phone support, basic marketing automation, and free email sending of up to 300 emails/day, SendinBlue is suitable for beginner and advanced marketers. You can create mobile-friendly email campaigns or customisable templates and run SMS campaigns from scratch. Advanced features like reporting and lead scoring are also available.
Comprehensive business automation platform with CRM, marketing, and e-commerce features.
Ontraport is one of the best Marketing Automation Platform designed for solopreneurs, entrepreneurs, and small businesses, offering a wide range of features, including email marketing, reporting, e-commerce, and more. Its CRM and automation capabilities provide all the essential tools needed for managing and growing an online business. In addition, its reporting tool allows users to gain critical insights into the performance of their digital marketing campaigns, making it an excellent choice for companies looking to scale.
11. Ortto (formely Autopilot)
Top Visual marketing automation platform with powerful customer journey mapping features.
Ortto, the visually appealing marketing automation tool formerly known as Autopilot. Its easy-to-use visual campaign builder allows you to create email campaigns effortlessly. In addition, it comes equipped with audience segmentation, activity tracking, and comprehensive data analytics. Ortto targets more sophisticated messaging and targeting, but you can still make an easy autoresponder based on a time sequence.
12. Zoho Campaigns
Comprehensive marketing automation platform with email marketing, social media, and CRM features.
Zoho Campaigns is one of top marketing automation tools that helps businesses create and send targeted email campaigns, manage subscriber lists, and track campaign performance. With a user-friendly interface, customisable templates, and advanced reporting features, this tool streamlines the email marketing process and helps businesses easily reach their target audience. Whether you’re a small business owner or a marketing professional, Zoho Campaigns is the perfect tool for growing your email list and driving conversions.
Improve efficiency, reduce costs, and achieve your marketing goals faster with marketing automation tools
Say Hello to one of these best marketing automation tools and take your marketing business to the next level!
With so many marketing automation tools available, choosing the right one for your business can be challenging. We hope this list of the 12 best marketing automation tools for 2023 has given you the insights you need to make an informed decision. So, why wait? Explore these tools and amp up your marketing efforts right away.
If you wish to know more regarding marketing automation and would like to implement it into your business, contact us today!