More and more people are turning to online mode to find the products and services they need. That’s why e-commerce is more important than ever for even small businesses.
An online store is not just enough. You need to take practical steps to optimize your website and marketing strategy to get the most out of your e-commerce business. Otherwise, your online store will never reach its full potential.
Here’s what you need to know about selling online and the top 5 content marketing tips to help you increase your e-sales.
Why Market Content?
The great content you create today will live on the web forever and ever! Thriving content drives traffic, leads, and sales for years and years, and it continues its circles on social media, generating referrals and backlinks.
When you create and market great content, you start a chain reaction. The more informative the content is, the stronger the blast it makes. Content plays a significant role in any digital marketing strategy.
Think of content marketing as a money-making machine or something that works tirelessly, no matter the time. If used properly, this business should grow steadily.
Top 5 Tips on Content Marketing
From marketing your existing customers to acquiring new customers, here are eight tactics you can use to drive traffic to your new online store.
#1. Boost your organic social presence
For an online business, you want to take every opportunity to increase your digital engagement. One of the easiest and most effective ways is to give your social media extra love and make sure they are equipped with live footage and immersive video.
If you already have a reasonably strong presence on social media with your primary audience, it’s time to build an effective SMO Digital Marketing strategy. Increase the frequency of your posts and invest a little more time in creating rich visual content and short, engaging videos. Strengthening the connection with your followers increases the chances of these followers gaining brand awareness. Encourage sharing and embedding of user-generated content.
If your social media presence needs work, now is the time. You don’t have to be everywhere. Instead, please make sure you are present in the proper channels for your target customer and put your energy into it.
#2. Make your content viral
How can anybody tell if your content is viral? If your content contains relevant data and facts, it will not be published in its entirety immediately. Be sure to provide content that connects you to your audience. Are you sure you are offering good deals to your customers?
Creating viral content is of absolute importance as it forces your customers to share your content. However, this is more complicated for e-commerce stores; you need to ensure that your blog page is among the best in your business or maybe in the industry. And, don’t forget to integrate WooCommerce Quick Order plugin to decrease the hassle of the checkout process and increase of purchasing process.
Ideally, you should spend only 20% of your time creating content and 80% advertising it. It doesn’t make sense if you have an interesting argument, but no one hears it. Similarly, your content is useless if it doesn’t reach the right audience.
#3. Repurpose your content
The phrase killing two birds with one stone is relevant here. Ideally, you should develop diverse content that you can use in various ways and is suitable for each platform.
People tend to forget unique content after publication. Go back to the articles you are proud of. Repack them and split them more often into different channels. Reuse your content to reach a new audience.
Let’s say you created an infographic a few weeks ago. You are currently producing a video, and check to see if this infographic can be part of your video. Or, you can recreate the entire video based on this infographic.
#4. Build influencer relationships
Today’s digital marketing environment is characterized by influential people in every niche, with a significant audience on social media and blogs. These can be journalists, bloggers, customers, employees, or even your competitors.
A part of your content marketing strategy should be to monitor and promote your relationship with these high-ranking individuals (or entities) in your industry.
The results will be great if you can get an influential blogger or journalist to mention your brand or share your content.
#5. Encourage user-generated content (UGC)
E-commerce stores must show potential customers that ordinary people like using their products. UGC is probably the best way to create social proof and build trust in your brand.
According to recent statistics, 75% of consumers think that UGC makes content more authentic, while 70% trust online reviews and recommendations more than professional content and copying.
UGC can take many forms, from product reviews to actual images of customers using the products. In addition, you can organize contests, use social media hashes, and finally, let people share comments on review platforms to promote user-generated content.
It would be best if you go the extra mile to make your copy attractive and educational, helping you build authority and drive traffic all the time. However, this is not the only strategy for marketing e-commerce content.
You also need to understand your audience and create a content strategy based on that knowledge. The tips above will help you refine your content strategy and build reader trust.